Water soluble.
This is not a super strong flavor, ie. it is not blackstrap molasses, but a very nice soft molasses useful for blending.
This was the request that we received, but next we will work on a stronger, darker molasses.
*** Note: This flavor contains 'custard' ingredients: Acetoin & Acetylpropionyl.
Ingredients: Artificial Flavorings, Propylene Glycol